Chances are that you have attended at least one event that used a graphic recorder: someone working on the wall on very large paper, converting conversations to text and images. You probably noticed how curious people were about the work, following its progress and studying it afterward. Did you also notice that the event had a little more energy, that the graphic permitted you to process things more deeply and that accomplishments and meaning could be seen in a different and more meaningful way?
Direction, alignment and commitment are preceded by the ability to answer the implied question of "Toward what?" Imagine that instead of verbally answering that question yourself you could just invite others to answer it on their own by inviting attention to a picture on the wall. Remember: what we focus on grows. I've encountered people who attended events years before and could not remember what was said, but they remember my drawings!
I've supported presenters, team leaders and executives as a "fly on the wall" converting emerging content into images. My favorite engagements, however, have involved working in tandem with skilled facilitators who excel at helping a group reach its own conclusions in real time. The resulting graphics can be a bit messy there, but the impact is lasting.